Client Overview

The client is a leading US-based manufacturer and distributor of industrial products, and waterproofing solutions. With decades of experience, the company has built a strong reputation as a trusted partner in the industrial sector, serving a broad network of customers nationwide. 

The Challenge 
Before collaborating with Mirketa, the client managed its sales, orders, and quotations primarily through phone calls, emails, and in-person interactions. While this approach was functional, it proved to be time-consuming, labor-intensive, and limited customer autonomy. Customers couldn’t easily check their negotiated pricing, browse available products, or verify stock availability without direct assistance from sales representatives. 

The client wanted to create a more streamlined and efficient sales process by adopting a B2B ecommerce platform. Their primary goals were to: 

• Improve customer interaction by providing a self-service portal. 
• Allow sales agents to focus on higher-value tasks, such as personalized support for large-scale projects. 
• Expand their market reach by enabling customers in underserved regions to access products and services more easily. 

Mirketa Solution

Mirketa implemented Salesforce B2B Commerce, enabling the client to open an additional ecommerce sales channel. Key features included: 

• Self-Service Portal: Customers can now check product availability, access negotiated rates, and place orders without direct involvement from sales representatives. 
• Integration with ERP: Mirketa successfully integrated the Salesforce platform with the client’s existing ERP system to securely manage and track order data without compromising system integrity. 
• Payment Gateway Configuration: Mirketa configured a secure online payment gateway to allocate sales to respective branches while maintaining visibility into the customer’s location. The personalized B2B Commerce interface ensured that sales representatives’ contact details were always prominently displayed, preserving the human touch in sales relationships. 

Value Delivered 

• 30% increase in orders placed outside business hours, allowing customers to make purchases during evenings and weekends when branches are closed. 
• 20% reduction in manual order entry, freeing sales teams to focus on more strategic tasks, such as consulting on large-scale customer projects. 
• Improved sales tracking and credit allocation through the configuration of a payment gateway that ensured fair distribution of sales among branches. 
• Enhanced internal management processes that brought better organization, improved control of inventory, and more accurate customer data. 
• Expanded customer base through improved digital capabilities, allowing the company to attract new clients and grow its market share. 

Client Testimonial

“For us, it was crucial to choose our solution and service provider meticulously. Mirketa’s team impressed us from the very first meeting. Their approach was consultative, seeking to understand our specific needs. Their expertise and collaboration throughout the process have truly transformed how we manage customer relationships and sales operations.”
– Business Analyst, US Manufacturer