Client Overview

A leader in the automotive industry, the client is a prominent American multinational automobile manufacturer serving global customers, recognized for their innovation and performance vehicles. 

Challenge
The client’s productivity was hampered due to a lack of visibility into dealer operations and performance. They needed a centralized Customer Relationship Management (CRM) system that could be managed internally to enhance operations, streamline marketing, and increase productivity.
The client required the platform to enable multi-dimensional data categorization by region, area, and model. They also needed robust reporting and dashboards tailored for both dealers and customer needs. Additionally, configurable Computer Telephony Integration (CTI) and CRM processes were necessary, along with a centralized customer database to run targeted campaigns that effectively resonate with their audience. 

Solution
Mirketa implemented a comprehensive Salesforce solution for lead management, empowering the client to efficiently manage dealer data across the United States. The system captures and tracks lead information, from qualification to conversion, ensuring a seamless process until the lead is closed as ‘won.’The Salesforce platform allowed the client to schedule test drives, capture payments, create quotes, and send brochures to prospective customers. A Partner Community was also established for dealers, enabling them to track and manage data related to their end customers.
Mirketa configured advanced reports and dashboards based on the organization’s hierarchy, from Managing Director (MD) to Regional Sales Manager (RSM) and Area Sales Manager (ASM). These tools helped track sales performance down to the Dealer Sales Executive level, providing key insights into marketing strategies, operations, and customer service. Dashboards were also implemented to monitor operations, optimize processes, and track Target vs. Achievement performance metrics.

Value Delivered 

The Salesforce system successfully transformed internal processes, streamlining customer interactions and improving dealer, RSM, and ASM productivity. Key benefits include: 

• 25% increase in dealer efficiency with improved lead management and faster conversions. 
• 30% reduction in manual data entry, allowing teams to focus more on strategic tasks. 
• 360-degree visibility for dealers with real-time dashboards and role-based data access. 
• 20% improvement in sales performance, driven by actionable insights from customized reports. 

Through Mirketa’s Salesforce expertise, the client gained enhanced transparency into dealer operations, resulting in better decision-making and overall business performance. 

Client Testimonial 

“Mirketa’s Salesforce implementation has been a game-changer for us. We now have complete visibility into our distributor and reseller relationships, which has significantly improved our channel partner performance. The customized reports and dashboards have empowered our team to make informed decisions and optimize operations. The results speak for themselves – increased efficiency, enhanced sales, and a seamless experience for our partners.”
– Vice President of Sales, Leading US Automobile Manufacturer