Client Overview

The client is a leading global supplier of automotive parts, serving original equipment manufacturers (OEMs) and aftermarket retailers. With a reputation for quality and innovation, they produce components ranging from powertrain systems to advanced electronics for connected vehicles. Operating across multiple geographies, their supply chain is vast and intricate, demanding precise demand planning to maintain efficiency and meet customer expectations. 

The Challenge

The client faced several challenges in their demand planning process, including: 

• Fragmented Systems: Disconnected legacy systems made it difficult to consolidate demand signals from multiple sources. 
• Inaccurate Forecasting: Lack of real-time visibility and manual data handling led to frequent stockouts and overstocking issues. 
• Inefficient Collaboration: Limited collaboration between supply chain teams, manufacturing units, and sales affected responsiveness to market changes. 
• Scalability Concerns: Their existing infrastructure struggled to support the company’s rapid growth and geographic expansion. 

The result was an inconsistent demand planning process that directly impacted operational efficiency and customer satisfaction. 

Mirketa Solution

Mirketa implemented a tailored Salesforce solution to address the client’s demand planning challenges: 

Salesforce Manufacturing Cloud Integration 

• Unified demand and supply data into a centralized platform. 
• Enabled real-time visibility into orders, inventory, and forecast adjustments. 

Custom Demand Forecasting Models 

• Leveraged Salesforce Einstein AI to create accurate, data-driven demand forecasts. 
• Incorporated external market trends and historical sales data to refine predictions. 

Collaborative Planning Features 

• Built custom workflows and dashboards to improve communication across teams. 
• Empowered stakeholders to make informed decisions with actionable insights. 

Scalable Architecture 

• Designed the solution to scale with the company’s growth, ensuring seamless integration with future systems and business processes. 

Impact: 

The solution transformed the client’s demand planning process, delivering measurable improvements: 

• Enhanced Forecast Accuracy: Demand forecast accuracy improved by 40%, reducing both stockouts and excess inventory. 
• Increased Efficiency: Automated processes reduced manual errors, saving 200+ man-hours per month. 
• Improved Collaboration: Centralized data and collaborative tools bridged the gap between supply chain, sales, and production teams. 
• Higher Customer Satisfaction: Order fulfillment rates increased by 25%, boosting customer trust and loyalty. 
• Cost Savings: Optimized inventory management resulted in a 15% reduction in holding costs. 

Client Testimonial 

“Mirketa’s Salesforce solution revolutionized our demand planning process. Their expertise in integrating data and creating actionable insights helped us achieve unprecedented efficiency and accuracy. We’re now better equipped to meet our customers’ needs while keeping costs under control. Mirketa is a true partner in our growth journey.” 
— Supply Chain Director, Leading Automotive Parts Supplier