Integrated KYC + CPQ for Seamless B2B Onboarding

Client Overview

A regulated services firm onboarding multiple small businesses requiring high security and regulatory compliance (KYC).

Business Challenge

The client needed a seamless way for SMBs to: 

  • Submit onboarding applications 
  • Upload documents 
  • Complete KYC verifications 
  • Get personalized quotes — all without human intervention 

Solution Implementation in Salesforce

We delivered a complete onboarding and compliance platform powered by Experience Cloud, CPQ, and external APIs: 

1. Custom KYC Data Model

  • Built custom objects for Application, Customer Documents, KYC Results, and Compliance Notes 
  • Established 1:1 and 1:M relationships for tracking 

2. LexisNexis Integration

  • On submission, applications triggered API calls 
  • Results parsed and stored in Salesforce with compliance tags 
  • Failed verifications raised internal tasks for follow-up 

3. Real-Time Alerts & Status Tracking

  • Customers received email alerts for approval, rejection, or action required 
  • Internal teams were notified for manual verification cases 

3. Quote Generation via CPQ

  • Post-verification, a quote was generated and shared with the customer 
  • Opportunity creation and quote approval flows were automated 

Business Impact

  • Reduced onboarding SLA from 5 days to under 48 hours 
  • Achieved 100% compliance traceability 
  • Improved customer satisfaction with real-time KYC status updates 
  • Enabled sales reps to focus only on verified, quote-ready leads 

Future Enhancements

  • AI to auto-flag suspicious applications 
  • Selfie-based document matching for identity verification 
  • Integrated digital contract signing post-KYC