Mirketa Launches Altruta: AI for Nonprofits, Built Natively on Salesforce

Nonprofits handle some of the most sensitive information that exists, medical details, financial hardship, family circumstances. Altruta was designed around that responsibility from the first line of code, not added on afterward: 

• It lives inside Salesforce. No new platform to buy, learn, or migrate to. 
• Data never leaves the organization’s own environment. Donor and client information is never sent elsewhere. 
• A person is always in control. Altruta drafts and suggests; nothing reaches a donor, client, or funder without a human reviewing it first. 
• Every suggestion shows its reasoning. When Altruta flags a donor or recommends a next step, it explains why – a colleague’s judgment, not a black box. 
  
  

Mirketa built Altura’s rollout around a simple principle: prove value before asking anyone to change how they work. Every engagement follows the same three steps: 

• A real look at your own data- a short walkthrough using scenarios from the organization’s own records, so the team can judge Altruta honestly rather than from a polished demo.  
• Start with one part. A single module goes live first, usually fundraising, so the team sees real value quickly and gets comfortable before anything else changes.  
• Grow at your own pace. When the team is ready, the rest of the suite clicks into place — no starting over, because it’s all the same connected system.
   

“We won’t pretend it’s magic you flip on overnight,” Rahul Pasricha, Product Manager added. “But it’s far lighter than the big platform projects nonprofit teams are usually bracing for. Organizations bring the knowledge of their mission. We bring the Salesforce craft.” 

Altruta is available now to Salesforce nonprofit customers across the United States, including organizations currently on Nonprofit Success Pack (NPSP) or Nonprofit Cloud. Mirketa is offering qualifying organizations a no-commitment walkthrough using their own data. More information is available here.