The education system across the globe is evolving constantly. In this world of digitization, higher education institutions need a robust platform to meet the changing needs of each domain. Salesforce, the world’s #1 CRM, is transforming the education industry with its Education Cloud, positioning it as the new normal. Education Cloud enables a 360-degree view of every student with Salesforce analytics cloud to track and support student success. Not only does it empower staff, but it also strengthens teams like recruitment, admissions, alumni engagement, and operations with an integrated CRM for education. 

Why Education Cloud?

Salesforce Education Cloud offers several key advantages: 

Connected Campus 

Salesforce Education Cloud eliminates the challenges posed by siloed systems. With all data housed in one place, it can generate actionable insights with dedicated Salesforce configuration services across the complete student journey. Its education technology solutions enable institutions to create a personalized experience for students while offering seamless collaboration between departments. 

360-Degree View of Every Student 

Education Cloud leverages the Education Data Architecture (EDA), which is entirely student-centric, placing the student at the core of every interaction. This architecture allows institutions to manage all student data within industry-standard objects built directly on the Salesforce platform, aligning with Salesforce custom application development. 

Maximize Student Engagement 

According to a survey, 80% of students expressed their desire for a personalized experience throughout their journey. However, 65% of staff members indicated that they lacked the necessary data to provide this experience due to organizational silos. Salesforce Education Cloud Services enables institutions to design personalized student journeys, triggering relevant communication through real-time activities, helping drive student success. It also allows institutions to connect with students on their preferred channels—email, mobile, social media, or chat—enhancing engagement through Salesforce chatbot integration. 

Deliver Unified Advising Experiences 

One key factor in student retention is cultivating a sense of belonging. Salesforce Advisor Link (SAL) offers real-time insights, collaborative tools, and career planning, enabling students to engage personally with faculty and staff. This Salesforce implementation improves advising experiences, ensuring institutions provide a consistent, unified approach to supporting student success. 

Education Cloud and the New Age of CRM 

We are now in an age where the cloud is no longer just a preference, but a critical part of every university’s strategy. A robust CRM system, such as Salesforce for higher education, is essential. Many reputed institutions, like Arizona State University, Cardiff University, and Columbia Business School, have already adopted Salesforce to reinvent the way they serve students. Salesforce brings all student services under a unified umbrella, creating a single platform for interactions, whether through phone, online chats, or emails, all tracked in Salesforce Service Cloud. 

At Mirketa, we are committed to transforming educational institutions by integrating Salesforce technology. Our experienced team of Salesforce Education Cloud experts has helped clients implement and adopt Salesforce, providing a comprehensive solution to meet their business needs with a mix of standard and customizable features. 

End-to-End Support 

Our teams handle Salesforce projects of all complexity levels, from single divisions to entire organizations. We provide Salesforce support services, including implementation, migration, and ongoing consultation, ensuring maximum returns and success with Salesforce managed services. Our goal is to drive positive change across educational institutions with the world’s best CRM technology. 

Are you a trailblazing university, K-12 school, or college looking to implement Salesforce? We are the experts you need for education institutions.