Integrated KYC + CPQ for Seamless B2B Onboarding
Client Overview
A regulated services firm onboarding multiple small businesses requiring high security and regulatory compliance (KYC).
Business Challenge
The client needed a seamless way for SMBs to:
- Submit onboarding applications
- Upload documents
- Complete KYC verifications
- Get personalized quotes — all without human intervention
Solution Implementation in Salesforce
We delivered a complete onboarding and compliance platform powered by Experience Cloud, CPQ, and external APIs:
1. Custom KYC Data Model
- Built custom objects for Application, Customer Documents, KYC Results, and Compliance Notes
- Established 1:1 and 1:M relationships for tracking
2. LexisNexis Integration
- On submission, applications triggered API calls
- Results parsed and stored in Salesforce with compliance tags
- Failed verifications raised internal tasks for follow-up
3. Real-Time Alerts & Status Tracking
- Customers received email alerts for approval, rejection, or action required
- Internal teams were notified for manual verification cases
3. Quote Generation via CPQ
- Post-verification, a quote was generated and shared with the customer
- Opportunity creation and quote approval flows were automated
Business Impact
- Reduced onboarding SLA from 5 days to under 48 hours
- Achieved 100% compliance traceability
- Improved customer satisfaction with real-time KYC status updates
- Enabled sales reps to focus only on verified, quote-ready leads
Future Enhancements
- AI to auto-flag suspicious applications
- Selfie-based document matching for identity verification
- Integrated digital contract signing post-KYC
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