Automating Student Enrollment Service for an Online University

A Zovio–Mirketa Success Story Using Salesforce Education Cloud

Background & Context

Zovio, a leading education technology services provider, played a pivotal role in supporting Ashford University through its evolution into the University of Arizona Global Campus (UAGC). This transformation created an opportunity to modernize the student intake and enrollment processes. The existing systems were fragmented, with advisors relying on multiple applications to manage student interactions. Zovio partnered with Mirketa to develop an Enrollment as a Service (EaaS) solution powered by Salesforce Education Cloud to unify systems, streamline operations, and deliver a seamless student experience.

Challenges Before Transformation

Prior to the Salesforce implementation, Zovio faced multiple operational and technical challenges, including:

Disconnected systems managing lead capture, call routing, and student enrollment.
Manual processes that delayed response times and impacted student satisfaction.
Lack of real-time visibility across enrollment stages.
Inconsistent data synchronization between CRM and Student Information Systems (SIS).
Limited scalability to handle increased enrollment demand post-transition to UAGC

Solution Overview

Mirketa designed and implemented an integrated enrollment automation platform built on Salesforce Education Cloud. T9he solution for Student Enrollment Service used Salesforce Education Cloud core features, Five9 Integration, Omni-Channel routing, and MuleSoft integrations to with Online Application Platform (OAP) and CampusVue automate the end-to-end intake process — from the moment an inbound call was received to the final student enrollment.

This unified platform provided advisors with a 360-degree view of prospective students, enhanced data visibility, and real-time integration with SIS through the Online Application Platform (OAP). The implementation approach followed agile delivery principles, focusing on incremental releases, iterative testing, and active collaboration with Zovio’s business and IT teams.

Architecture & Integration Approach

The solution architecture centered around Salesforce Education Cloud as the system of engagement, integrated with telephony systems, MuleSoft for middleware orchestration, and the Student Information System (SIS) for academic data management.

Telephony/CTI Integration: Automated inbound call from Five9 to capture and routing through Salesforce Omni-Channel queues based on program, geography, alumni status, prior application status and lead source.
Lead and Application Automation: Lead records created automatically on inbound calls, linked to applications, and assigned to Enrollment Advisors (EAs) based on defined logic.
MuleSoft Integration: Real-time synchronization of student data between Salesforce and SIS via OAP APIs.
Automation Framework: Flows and Apex triggers orchestrated data validation, application updates, and notifications.

Representative System Architecture Diagram to show Integration view with MuleSoft

Sample Sequence Diagram

Implementation Highlights

Unified view of student inquiries and applications.

Streamlined lead-to-enrollment workflow for advisors; Assigned EA and FA based on lead criteria
Centralized queue management and performance dashboards.
Reduced manual intervention through workflow automation.
Improved compliance and audit tracking through centralized data management.

Benefits & Impact

The Salesforce Education Cloud-based solution fundamentally transformed how Zovio and UAGC managed student intake. By centralizing lead and enrollment data, automating workflows, and integrating with SIS, the new system created a foundation for scalability and transparency. Advisors could now focus on student engagement rather than manual data management.

Lessons Learned & Future Scalability

The implementation underscored the power of Salesforce Education Cloud and MuleSoft integration in higher education. It established a scalable foundation that can support future innovations like AI-driven enrollment forecasting, personalized student journeys, and Marketing Cloud-driven outreach. Zovio’s collaboration with Mirketa has become a blueprint for other education providers seeking to digitize and optimize student operations.

About Mirketa

Mirketa Inc. is a Salesforce Crest (Gold) Consulting Partner specializing in digital transformation solutions across Education, Healthcare, and Nonprofit sectors. With deep expertise in Salesforce Education Cloud, Mirketa enables institutions to achieve automation, scalability, and superior user experiences. Headquartered in Dublin, California, with delivery centers in Noida and Bangalore, Mirketa has successfully delivered hundreds of Salesforce implementations globally.