Better Enrollment through Student 360

Client Overview

Client is an education technology services company that creates highly personalized interactions through predictive data and analytics. Their network includes Fullstack Academy, TutorMe, and Learn@Forbes. They help solve the skills gap and increase employee retention.

The Challenge

Mirketa created the vision for an end to end enrollment process automation through centralized lead management, personalized student journeys using sales cloud and marketing cloud using We built the entire automation around Salesforce Education Data Architecture (EDA) model.

EDA model provides a core and common data model that supports the entire student journey. Solutions built on EDA share the same open and flexible, extendable framework that accommodates a range of use cases and end-user customization. With EDA, you get an architecture along with pre-configured objects, logic, and functionality, and automation, tailored for education right out of the box.

Value Delivered

Better student experience as they were connected with the staff that had prior relationships with them. The admission team’s productivity increased as they no longer had overheads for tasks of manual syncing and owner assignment.