As a study said Facebook had 2.45 billion active users in the year 2019 and the rate of active users is increasing day by day. It is not wrong to say that Facebook is the king of social media platform. Similarly, Salesforce is the world’s number platform for customer success and helps businesses track customer activity.

Integration of two big platforms provides a powerful system to interact with your potential prospect. It makes companies easier to get interact with clients and become more productive than ever.

Why connect Facebook Lead Ads to Salesforce?

1. Generates high engagement and ad recall.
2. Easy to target incoming leads.
3. Increase campaign effectiveness.
4. Ensure leads are collected in a secure system.
5. Save time in downloading the CSV file.
6. Make it easy to quickly respond.
7. Easy to get user’s information.
8. Better way to track leads.

It’s better for you to integrate your Facebook account to salesforce to become more productive than ever. And if you are unsure or uncertain about how to connect dots then this article will discuss the best practices to connect Salesforce account with Facebook Leads Ads.

Simple Steps to integrate Facebook Lead Ads with Salesforce:

1. Login to Salesforce Developer Account.

2. After login, click on setup> Build> Develop>Pages.

3. Post that, you will be directed to attached screen. Here you have to click on “New” tab.

4. After that, you have to create a visualforce page in salesforce with the name “Facebook Integration”.

5. Thereafter copy and paste the following code into the visualforce editor with in salesforce.

<apex:page><div id=”fb-root”></div><script>(function(d, s, id) {varjs, fjs = d.getElementsByTagName(s)[0];if (d.getElementById(id)) return;js = d.createElement(s); js.id = id;js.src = “//connect.facebook.net/en_US/all.js#xfbml=1″;fjs.parentNode.insertBefore(js, fjs);}(document, ‘script’, ‘facebook-jssdk’));</script><apex:pageBlock title=”facebook Integration” mode=”edit”><apex:pageBlockSection title=”facebook Comment Block”>
<div data-href=”http://example.com/comments” data-numposts=”5″ data-colorscheme=”light”></div>
</apex:pageBlockSection>
</apex:pageBlock>
</apex:page>

6. Then click on the Save button to complete the process.

After implementing the integration successfully, any Facebook posted feed will have a corresponding record in salesforce as well.

With the suggested steps, you can easily integrate Facebook Ads to Salesforce. Feel free to reach out to us https://www.mirketa.com/ for your queries, we would be more than glad to help you out!!