Top Deduplication Apps on Salesforce AppExchange

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Salesforce.com has been the number one CRM platform for some time now and its accomplishments as a CRM solution can be described as none less than top of the line. But there are some common issues that all the CRM systems face and which is prevalent in Salesforce as well. Managing Data duplicity is one such big issue.

Out of the box Salesforce Dedupe solution

Every Salesforce org. has this out of the box deduplication solution. Though this one has many limitations and is not a very smart solution, but specific and simple deduplication tasks can be easily done here and that too free. That’s why we gave it the top position in our list.

Key Features:

  1. Search up-to 50 records and merge 3 records at a time on Lead, Account, and Contact based on the name field.
  2. Ability to do a fuzzy search.

Pricing:

It’s free. Comes stacked with your Salesforce Org.

Cloudingo

Within the salesforce duplicate management apps purview, this app has the most number of customer reviews (216) on AppExchange. This app by Symphonic Source backs an average rating of 4.8 out of 5 and comes second on our list of the dedupe apps.

Key Features:

  1. Merge & convert from a simple dashboard view
  2. Auto-Merge, mass merge, or manually merge dupes without losing any important data
  3. Mass update & mass delete records
  4. Geocode, validate & standardize addresses
  5. Cleanse import files before data reaches Salesforce
  6. Prebuilt filters or easily create your own to make Cloudingo work for you
  7. Drag-and Drop UI
  8. Audit trails to track data changes
  9. Enterprise API (in/out)
  10. Works with standard & custom objects

Pricing:

  1. Basic: $1,096/year/per Salesforce Org
  2. Standard: $2,146/year/per Salesforce Org
  3. Custom: Data quality services & customization starting @ $10000

Discounted for Non-Profits.

Duplicate Check for Salesforce

This app by Plauti B.V. has 100 user reviews on AppExchange. Backing an average rating of 4.2 out of 5, this app comes on the third place on our list.

Key Features:

  1. Fuzzy Matching finds duplicates caused by misspellings, typos, and different formatting
  2. Mass Deduplication will find all duplicates, presenting it in a clear report which allows you to merge manually or automatically later.
  3. The application is highly customizable and can be configured to fit the exact needs of your particular database.
  4. A ‘Duplicate Check Job’ will analyze and dedupe your entire database by your preferences.
  5. 100% native force.com  no data transfer is needed in order to find and remove duplicates.
  6. ‘Auto Merge’ automatically merges duplicates, possibly saving hours of your time.
  7. ‘Duplicate Prevention’ will prevent you and your colleagues from entering duplicates.
  8. Both standard objects as well as custom objects can be deduped.

Pricing:

  1. Free up to 5000 records + Additional 5000 after sign up
  2. Advanced – $ 99 /year
  3. Premium – $ 1,499 /year

Complete Data Quality Suite

This app by RingLead, with 96 user reviews on AppExchange and backing an average rating of 4.8 out of 5, secures the fourth place on our list.

Conclusion 

Salesforce automation tools in 2024 continue to revolutionize business processes by streamlining operations, reducing manual effort, and enhancing efficiency. Whether it’s the versatile Flow Builder, user-friendly Process Builder, powerful Apex, or intelligent Einstein Next Best Action, these tools offer a comprehensive solution for automating complex workflows, improving accuracy, and driving business growth. By leveraging these tools, organizations can stay competitive in an ever-evolving market while focusing on strategic, value-added activities. Embracing Salesforce automation is not just about efficiency but about enabling innovation and scalability in a fast-paced business environment. 

Pranshu Goyal, Director of Products at Mirekta, states: “We envision DSM to be used by every small to a medium-sized organization dealing with bad data and want to get rid of duplicates easily with no cost. We have faced issues dealing with duplicates in our organization. That inspired us to make a solution that is not only simple to use but can be used widely to make the organization’s data clean to make them more efficient and productive. We want DSM to be a solution for every organization looking for duplicate management capability better than the Salesforce out-of-the-box solution with no additional cost.”

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