Salesforce as a Healthcare CRM – Top reasons to use for Healthcare Providers

Author

mirketa

June 27, 2022

Salesforce, the world’s top CRM, has a proven track record of helping businesses across industries exceed their goals through personalized interactions, enhanced collaboration, and by breaking down data silos. These strengths are not limited to sales alone; healthcare providers are realizing how Salesforce Health Cloud, launched in 2016, can significantly improve patient-provider relationships, drive better health outcomes, and streamline operations. With recent developments like Salesforce’s Vaccine Cloud, the platform continues to adapt rapidly to healthcare’s evolving needs.

Below, we outline five compelling reasons why healthcare providers should consider adopting Salesforce as their CRM.

Let us look at the five justifications for why healthcare providers ought to adopt Salesforce as a CRM.

Link Silos of Systems

In healthcare, integrating data from disparate systems is a major challenge. Hospitals may use multiple Electronic Health Record (EHR) systems, as well as separate systems for test results, billing, and insurance claims. Salesforce Health Cloud, supported by Salesforce Analytics Cloud and Salesforce Consulting Services, enables providers to connect this data efficiently, thanks to HL7 APIs and MuleSoft Accelerator for Healthcare.

When implemented by experienced Salesforce Consulting Companies or Salesforce AppExchange Partners, Health Cloud can integrate all essential data sources. This provides healthcare teams with a complete, secure patient view and reduces the data management burden on healthcare IT teams.

Utilize Data Wisely

Salesforce’s analytical power allows healthcare professionals to turn vast amounts of data into actionable insights. Salesforce Analytics Cloud and Tableau CRM (formerly Einstein Analytics) can forecast patient needs, classify risk, and identify high-risk patients who require proactive care. With data from wearable devices, Health Cloud can also support remote patient monitoring, helping improve chronic care management.

Working with Salesforce Implementation Companies or Salesforce Consulting Partners ensures that healthcare providers are fully leveraging Salesforce’s data-driven insights to enhance patient outcomes and satisfaction. These insights empower healthcare providers to make informed decisions, tailored to each patient’s unique healthcare journey.

Experiences That Are Customized

Patients today expect personalized care at every interaction, and Salesforce Custom Application Development can help providers meet this demand by enhancing every stage of the healthcare experience. Through Salesforce Managed Services, providers can access and integrate both clinical and non-clinical data to build customized care plans, even considering social factors like transportation needs.

Salesforce Partners in the USA or Salesforce Implementation Partners in India can help healthcare providers create personalized experiences with data-rich patient profiles. These profiles enable providers to engage patients through their preferred communication channels, such as phone, messaging, or a secure online portal. Personalized experiences not only improve satisfaction but strengthen patient-provider relationships and, ultimately, health outcomes.

Improve Care Team Collaboration

Salesforce Health Cloud builds on Service Cloud Implementation to facilitate better care team collaboration. Providers can set up Care Teams, consisting of various healthcare professionals like specialists, primary care doctors, and even home caregivers, each with unique roles and access levels within the care management system.

Through the guidance of Salesforce Consulting Services or Salesforce Service Cloud Integration experts, healthcare providers can ensure their teams have access to unified patient records and communication tools, such as Live Agent and Knowledge from Service Cloud. These capabilities enable seamless information sharing, improving team efficiency and ensuring patients receive comprehensive, coordinated care.

Maintaining Data Security While Continuing Innovation

Data security is of paramount importance in healthcare, where breaches can endanger patient safety and result in significant financial costs. Salesforce Shield and Health Cloud’s compliance with HIPAA regulations empower healthcare providers to maintain control over their data. By working with Salesforce Consulting Partners or Salesforce AppExchange Partners, providers can adopt solutions that not only keep their data secure but also enhance functionality.

Salesforce Managed Services and the wide range of applications on AppExchange allow healthcare providers to add new features while remaining HIPAA-compliant. This lets providers scale their solutions as needs evolve, blending security with innovation.

Pranshu Goyal, Director of Products at Mirekta, states: “We envision DSM to be used by every small to a medium-sized organization dealing with bad data and want to get rid of duplicates easily with no cost. We have faced issues dealing with duplicates in our organization. That inspired us to make a solution that is not only simple to use but can be used widely to make the organization’s data clean to make them more efficient and productive. We want DSM to be a solution for every organization looking for duplicate management capability better than the Salesforce out-of-the-box solution with no additional cost.”