What makes SALESFORCE #1 CRM!!!

Author

mirketa

July 18, 2019

Customer Relationship Management (CRM) helps businesses efficiently manage relationships with customers and potential customers. It strengthens business relationships, improves profitability, and helps organizations stay connected with their customers while streamlining processes.

According to Gartner, CRM became the largest enterprise software spending area by 2021. Several CRM technologies dominate this space, such as Salesforce, Siebel, Sage, Microsoft Dynamics, Pega, and Infor.

In 2017, the top 10 CRM software vendors captured nearly 60% of the global CRM applications market, amounting to $27.2 billion in license, maintenance, and revenues. Salesforce emerged as the leader, holding a 25% market share, followed by Adobe and Oracle.

What Makes Salesforce Unique?

Salesforce stands out as a cloud-based CRM solution designed to enhance organizational efficiency by reducing hardware infrastructure costs. It offers specialized features across all functional areas of a business.

Applications of Salesforce:

Salesforce for Marketing Teams: With Salesforce Marketing Cloud Implementation, marketing teams can streamline campaigns and achieve better customer engagement.
Customer Support Teams: The CRM supports customer service teams in resolving queries efficiently, making Salesforce an asset in service cloud implementation.
Management Teams: Salesforce’s visual dashboards and robust reporting capabilities help management teams gain actionable insights.
Training Solutions: Its robust training features help businesses upskill teams effectively.
Application Integration: Seamless integration is enabled via the AppExchange for custom applications and workflows.

Why Choose Salesforce Over Other CRMs?

Salesforce’s competitive edge is attributed to its unique features:

Artificial Intelligence (AI): Powered by Einstein, Salesforce leverages AI to deliver predictions and personalized recommendations for businesses.
Analytics: The platform offers comprehensive insights, empowering every employee with data-driven customer intelligence.
Mobile-First CRM: Salesforce ensures businesses can manage apps and access data conveniently from mobile devices.
Top Performance: Salesforce consistently ranks #1, recognized for its reliability and innovation.

Salesforce’s Market Leadership

As the most popular cloud platform provider, Salesforce dominates the market with its advanced CRM consulting services, marketing automation, and exceptional user interface. Customers appreciate its unique ability to offer a comprehensive sales cloud implementation and innovative AI-driven solutions.

The exponential growth of Salesforce underscores its expanding role in the CRM market, solidifying its position as a top choice for businesses across industries.